Full Job Description
Position: Digital Content Strategist
Location: Martinsburg, West Virginia
Company: Amazon
Are you a creative mind with a passion for digital marketing? Do you thrive at the intersection of technology and storytelling? If so, we at Amazon are searching for an innovative Digital Content Strategist to join our expanding team in Martinsburg, West Virginia!
About Amazon
As a leading global technology company, Amazon is dedicated to being Earth's most customer-centric company. We offer an extensive range of products and services, including e-commerce, cloud computing, digital streaming, and artificial intelligence, to millions of customers around the world. Our team in Martinsburg is pivotal to delivering top-notch content strategies that engage users and drive the Amazon brand forward. We foster a culture of creativity, collaboration, and customer obsession.
Role Overview
The Digital Content Strategist will play a crucial role in defining and executing our content strategy. You will be responsible for creating compelling digital content initiatives that enhance our brand presence, improve customer engagement, and enable effective performance measurement.
Key Responsibilities
- Develop and manage comprehensive digital content strategies across various platforms, ensuring alignment with Amazon’s brand voice and business goals.
- Conduct thorough analysis of customer data and market research to inform content development and optimize engagement.
- Create and curate high-quality content that is informative, engaging, and optimized for search engines.
- Collaborate with cross-functional teams, including marketing, UX/UI design, and analytics, to ensure cohesive messaging and strategic alignment.
- Monitor content performance using analytics tools, and make recommendations for continuous improvement based on findings.
- Stay abreast of industry trends, emerging technologies, and best practices related to digital content strategy.
- Manage content calendars and ensure timely delivery of all digital content initiatives.
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or related fields.
- Proficient understanding of SEO best practices and digital marketing principles.
- Strong writing and editing skills; ability to convey complex ideas in a clear, concise manner.
- Familiarity with content management systems (CMS), analytics tools (Google Analytics, etc.), and social media platforms.
- Proof of successful previous strategies or projects in digital content is highly valued.
- Exceptional organizational skills, attention to detail, and ability to manage multiple projects simultaneously.
Preferred Skills
- Experience in e-commerce or technology sectors.
- Knowledge of HTML/CSS and graphic design tools (Adobe Creative Suite, etc.) is advantageous.
- Strong analytical skills and competency in making data-driven decisions.
- Ability to work in a fast-paced and dynamic environment.
Why Join Amazon?
As an Amazon employee, you’ll enjoy a comprehensive benefits package, including competitive salary, healthcare coverage, a retirement savings plan, and other perks that support your professional and personal growth. You’ll have the opportunity to work in a vibrant city like Martinsburg, surrounded by picturesque landscapes, rich history, and a thriving community.
What We Offer
- Innovative work environment with a focus on professional development and growth.
- Opportunities to collaborate with industry experts and learn directly from leaders in the field.
- Flexible work arrangements and support for work-life balance.
- Access to exclusive employee programs and discounts.
How to Apply
If you are ready to take your career to the next level and make an impact as our Digital Content Strategist, we invite you to apply today! Please submit your resume, along with a cover letter, detailing your experience and how you can contribute to Amazon's vision.
Join Us in Martinsburg!
At Amazon, we believe in the power of diversity and inclusion. Our team values unique perspectives and innovative ideas. We look forward to welcoming a new Digital Content Strategist who shares our commitment to excellence and customer satisfaction. Take the next step in your career and join us in shaping the digital landscape. Apply now!